Arrel [Ah-Rel]
(n.) Root in Mallorquín. The non-negotiable foundation for strong, sustainable growth.
The Agency
Arrel Marketing is a strategic digital marketing agency based in Cardiff, dedicated to cultivating authentic, measurable growth for small to medium enterprises. Named after the Mallorquín word for 'root,' our mission is to move beyond temporary trends, focusing instead on building deep, resilient foundations through expertly crafted strategy and analytics.
This commitment is symbolised by the Mallorcan almond, renowned for its superior quality and the robust root system that enables it to flourish. We provide highly strategic, modular services to help budget-conscious local businesses establish lasting local relevance and achieve sustainable, long-term success.
Hi!
I'm Abril, the founder of Arrel Marketing :)
I founded this agency because I want to use my expertise to tell your story the way it deserves to be told. I believe expert strategic marketing shouldn’t be exclusive to those with big budgets. It should give a voice to the small, the local, and the meaningful.
After moving to Cardiff to study for an MSc in Strategic Marketing, I realised something - too many purpose-driven, meaningful businesses were being left behind. Their stories, their values, their authenticity was being overlooked, often because they lacked the budget or access to marketing that felt tailored, honest, and meaningful.
So I decided to build a bridge. Arrel Marketing was born to offer marketing that is accessible, bespoke, and deeply respectful of what makes each brand unique. I want to help those deeply rooted businesses grow without them to compromise their identity or values.
Why Work With Arrel
At Arrel Marketing, we go back to the basic theories that underpin all successful marketing, but with a twist. Understanding what you are marketing, to whom, and how to approach the customer journey is imperative.
Proven Performance
Arrel has helped brands achieve their short- and long-term goals, demonstrating high performance across multiple channels. Some examples of this include an increase in reach by 47.4% and clicks by 416.4% Year-over-Year (Instagram), or having managed individual platform advertisements that delivered sales equivalent to over 80% of the initial campaign spend.
Our work has also included help with email marketing as a primary revenue channel, delivering over 60% sales growth across a 6-month period. Furthermore, we successfully helped a local Cardiff business drive exceptional community engagement, achieving an average open rate of 68.1% and a Click-to-Open Rate (CTOR) of 14.87%.
However, we believe that numbers alone do not define success. Yes, measurable results are crucial, but these tend to be the outcome of a deeper, more profound strategy.
We understand the importance of supporting, promoting, and protecting local businesses and the communities they serve. This allows for a powerful understanding of global and local resonance and how brand stories translate across diverse audiences.
At Arrel Marketing, we ensure your brand identity is resilient and rich, helping you create a voice that connects with your audience.
