About Arrel Marketing
Hi, I'm Abril, founder of Arrel Marketing
We are a digital marketing consultancy specialising in social media strategy, content creation, and marketing consultancy for small businesses.
Arrel is the Mallorcan word for "root."
It represents everything this business stands for: staying grounded, growing sustainably, and building marketing strategies with deep, authentic foundations.
Arrel Marketing didn't start because we wanted to build another faceless agency. We started because we kept watching passionate small business owners, such as artisan makers, independent retailers, social enterprises, burn out trying to "do it all" on social media.
What Makes Arrel Different
We don't believe small businesses need to act like big corporations to succeed. You don't need a £10k/month ad spend, a team of 15, or a viral TikTok to grow your business. What you need is strategy, clarity, and consistency, delivered by someone who actually understands the reality of running a small business.
Here's what that looks like at Arrel Marketing:
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No Corporate Jargon – We talk like a human, not a marketing robot
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Tailored Packages – Every business is different. Your marketing should be too
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Accessible Pricing – Strategic support without agency-level price tags
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Collaborative Approach – We're a partner, not dictators. You stay involved
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Local & Personal – Based in Cardiff, we understand community-driven businesses
Who We Work With
Arrel Marketing specialises in working with passion-led small businesses. The ones who started their business because they love what they do, not because they wanted to become marketing experts.
We work with:
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Artisan makers and creators (bakers, jewelers, crafters, designers)
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Social enterprises with limited budgets who need to prove impact
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Independent retailers and hospitality businesses
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Service-based businesses (coaches, consultants, wellness practitioners)
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Any business ready to grow strategically
If you care more about impact than profit, if you value authenticity over perfection, and if you're ready to invest in long-term, sustainable growth, we're probably a great fit.
Our Approach
We don't believe in:
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Vanity metrics (follower counts that don't convert)
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One-size-fits-all templates
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Posting "just because you should"
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Chasing every trend that doesn't fit your brand
We believe in:
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Strategy first, content second: Know your goals before you post
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Authenticity over polish: People connect with real stories, not perfect ads
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Data-driven decisions: Track what works, ditch what doesn't
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Sustainable growth: Marketing that builds over time, not quick fixes
