We help 2 types of businesses
Passion-Led SMEs
You started your business because you love what you do.
You're an artisan, a maker, a social enterprise, or an independent business with limited budget but big heart.
We help you grow without losing your soul.
Strategic marketing that fits your budget, respects your values, and actually works.
Bilingual Businesses
(English ↔ Spanish)
You're a UK business eyeing the Spanish market. Or a Spanish brand targeting British customers.
You know that Google Translate won't cut it, and neither will generic marketing that ignores cultural nuance.
We don't just translate. We transcreate.We adapt your message so it resonates authentically in both languages and both markets.
Why both tracks?
Authenticity doesn't change. Whether you're a Cardiff baker or a Mallorquín hotel, whether you're marketing in one language or two, the best marketing is rooted in who you really are.
Why Choose Arrel Marketing?
Arrel Marketing is
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Based in Cardiff (but we work across the UK and Spain)
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Bilingual (English and Spanish, fluently and culturally)
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Founder-led (you work directly with me)
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Transparent (clear pricing, no jargon, no BS)
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Focused on sustainable growth (not quick fixes or vanity metrics)
We're not the biggest agency. But we're the right one for businesses that value authenticity, clarity, and results.
The Founder
Hi!
I'm April :)
I grew up on the beautiful island of Mallorca. Moving between Mallorquín, Spanish and English without thinking: ordering mountain lamb in one, asking my mum what she’s drinking in another, chatting with my grandmother in the third. It’s never been about speaking languages—it’s about living in them
What Makes Us Different?
Bilingual & Bicultural
We don't just speak English and Spanish, we understand British understatement and Spanish passion.
Cardiff pragmatism and Mallorcan warmth.
We bridge both worlds authentically.
Strategy Before Tactics
We don't jump straight to posting.
We start with strategy: your goals, your audience, your message. Then we build the tactics that support it.
Rooted in Cardiff, Connected to Spain
We're proud to be Cardiff-based, supporting local SMEs and the Welsh business community. But our Spanish roots and bilingual expertise mean we can help you grow beyond borders too.
Results-Focused
We track what matters: enquiries, bookings, revenue, engagement that converts. Not just likes and followers
What Our Clients Say
Annie Verrinder
The Mallorca Wedding Company
Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
Evan Kennedy
Tennis with Evan
Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
Jacquie Tooby
Lower Green Holidays
Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
Arrel Marketing
Marketing rooted in authenticity.
Based in Cardiff. Working across UK & Spain.
Arrel Marketing
Marketing rooted in authenticity.
Based in Cardiff. Working across UK & Spain.